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August 5, 2014 by Sharla Jacobs

The Metal Element: How to Acknowledge a Potential Client

ezine08-07-2014

Sharla just left for a 5-day trip to speak at the eWomen Network Conference in Dallas. I (Jesse) miss her already.
And, after watching the video she just made for you, I miss her even more.

In this video, she shares how to use the Metal Element of Acknowledgment to attract clients.

It’s not just what she says, but how she says it that completely drew me in and had me forget about anything but what she was saying.

Even though I’ve lived with Sharla for over 12 years, she still blows me away with her sweet grace, her fiery compassion, and her powerful feminine beauty.

If you want more clients, the Metal Element can be a game changer for you.

In fact, all it might take is one authentic acknowledgment that touches your potential client so deeply that they say “YES!” to working with you.

But how do you use acknowledgment gracefully without sounding sales-y?

In this video, Sharla gives you a few simple, but powerful “acknowledgment phrases” that you can use to attract clients.

She also shares why this simple (but too often forgotten) element can increase the likelihood that your potential clients will hire you.

And, she shares how you may either unintentionally hurt your potential clients or appear “sales-y” if the Metal Element isn’t in balance.

Sharla says that “Acknowledgment is magical... and can improve all your relationships.” I can attest to this. The love and acknowledgment that Sharla gives you in this video is a sweet taste of the love she gives me and our boys so often. It’s her love and acknowledgment that make me want to be the best husband, father, leader, and speaker I can be.

Since the Metal Element has been so powerful for us and thousands of our clients, I wonder what it can do for you...

Tell us what you think in the comments below.

Filed Under: Client Attraction, Heartselling/Enrollment

July 31, 2014 by Sharla Jacobs

Being in Service to Potential Clients: The Earth Element

ezine07-30-2014

Many Coaches and Holistic Practitioners lose clients because they over-give or under-give.

It’s a big question. Some say that you should wait to give valuable information to potential clients until they are paying you. But the problem is that it’s hard for them to trust that they’ll get tremendous value from you if they haven’t had a taste of what you offer.

Others give away so much free stuff that their clients have no need for their paid services.

We’ve discovered that there is a sweet spot in between over-giving and under-giving.
And our clients who have found this sweet spot are the ones who are making Six Figures in their business.

In today’s video, you’ll discover how to find this sweet spot. Hint: It’s all about the Earth Element. We’ll teach you how to have conversations with your potential clients where you are being in service. Your potential clients will feel great about the conversation and they will often say yes to your services.

Whether you find yourself giving too much away when you’re talking with a potential client or you feel like you’re holding back, you’ll enjoy this video on how to use the Earth Element to better serve your potential clients.

What does being in service really mean?

And how can YOU use the Earth Element in your conversations with potential clients so they feel served and ready to say YES.

Tell us what you think in the comments below.

Filed Under: Client Attraction, Heartselling/Enrollment

July 22, 2014 by Sharla Jacobs

How To Connect With Potential Clients: The Fire Element

Thrive Academy Blog July 23, 2014

Do you ever not know what to say when you meet someone new?

Especially at a networking event... 

Sure...you can ask, “What do you do?” 

But if you’ve ever felt shy, nervous or insecure at a party, live event, networking event (or anywhere where the intention is to mingle), you’re really going to love this video, where you’ll discover some of our secrets for how to connect with potential clients.

Some people think that just because we’ve become so successful, that we never experienced the frustration of not knowing how to attract the right clients.

But this isn’t the case… 12 years ago, when I (Sharla) first started my acupuncture and coaching business and went to events where the intention was to connect with potential clients, I always thought, “I must be the youngest and most inexperienced person here.”  This was a nerve-wracking experience. 

Can you relate?

It feels great to be on the other side of this, now that I’ve got the confidence and credibility I was missing back then.

And even if you feel confident about your work, being in situations where you’re meeting new people may still feel like a challenge.

This is why I made this short video for you on how to connect with potential clients using the Fire Element. 

We’ve had so many people tell us that when they really understood how to use the Fire Element in their Heartselling™ conversations with potential clients, it became easy to meet new people and all that nervousness went away.

Enjoy the video and please leave a comment below.

Tell us what you think...

Filed Under: Client Attraction, Heartselling/Enrollment

June 5, 2014 by Jesse Koren

The First Steps To Getting Clients

One of the biggest questions people ask us is, “I’m just getting started. What should I do first to get clients?” 

People may tell you to do one of the following:

  • Create a website,
  • Try to get speaking gigs,
  • Create a business card,
  • Brand yourself or
  • Start building your email list, for example.

It can be totally overwhelming!

theFirstStepstoGettingClientsWhile all of these things are important to consider, these aren’t the first steps to getting clients. And you can spin your wheels for months (or even years) working on the list above and get little or no clients from all of your hard work.

We want to save you from the agony of working on the things that don’t really make much of a difference (contrary to popular belief) until you really understand what works to get clients fast. (BTW, the list above is an important list to consider…just wait to work on this stuff until you’re sure you have a sustainable business and you can count on yourself to attract the right clients.)

We’ve made millions in our business over the last 10 years and we know what it takes to get clients.
But 12 years ago, I thought that getting clients for my life coaching “business” meant hanging flyers all over town and waiting for my phone to ring.

This strategy worked.  My phone did ring.  The only problem was that on the other end of the line was my mom… suggesting I get a J-O-B.

Since I couldn’t even get one private client to pay me money, I took her advice.

As I sunk into my depressing, full-time J-O-B, I found myself getting jealous when Sharla’s business started to thrive.  But another part of me was fascinated.

Before my eyes, I saw a VERY simple, 3-step system to getting clients.

You may be RELIEVED to know that you can successfully work this 3-step system, WITHOUT the following 4 things that most business coaches will tell you are necessary.

You don’t need:

 

  • A fancy business card.

    In a Heartselling™ Conversation, it is MUCH more important to their card (so you can check in with them) than it is to give them yours.  After working with thousands of clients and making over 10 Million Dollars in our business, we STILL don’t have business cards.  If you don’t have business cards yet, and feel insecure about this, you can simply say, “I am in the process of creating a new card, but in the meantime I would love to get your card so I can check back in with you about ____________(something from your conversation that is check-in worthy).”

  • A fancy website.

    Unless you are driving people to look at your website, it will get lost in cyberspace.  The best thing websites do, when you’re just getting started, is to give you a tiny bit of credibility.  But you can get credibility in other ways (that don’t cost anything) when you master the art of positioning yourself (you’ll discover more on how to position yourself in next week’s blog and in our new Client Attraction Mastery Home-Study Course that we’ll be unveiling soon).

    If you don’t have a website yet, “I am in the process of creating a new website, but in the meantime I would be happy to answer any questions you have about how I might be able to help you.”

  • A fancy flyer or brochure.

    Brochures aren’t a bad thing.  But don’t expect your brochure to do anything big for your business.

  • Fancy branding.

    When you are first starting out, you have 2 main jobs:

    1. Get clients
    2. Discover what makes your services unique.

You will actually discover your unique brand BY working with clients, rather than the other way around.

Going through a branding process can speed up this discovery, but we would hate for you to brand yourself, only to discover that your business is different than what you thought it would be. 

After investing over $200,000 in total to re-brand our business, we can say that to go through a process like this when you’re first getting started might be premature.

A lot of people wait to get started until they have these 4 fancy things in place, not realizing whilst these 4 things are great, they are not necessary to attract clients.

The best way to discover what to write on your business card or brochure is through having conversations with potential clients and noticing what inspires you and has your potential clients say “YES!” to you.  We call these types of conversations, “Heartselling™ Conversations.”

This leads us to our simple 3-Step System:

  1. Have a Heartselling™ Conversation with a potential client and discover how you can help them
  2. Offer your Potential Client a Free Consultation
  3. At the end of the Free Consultation, invite them to sign up for a package of your services.

When I saw how easy this could be, I set a goal to get 10 clients in one month so I could quit my J-O-B.

I gave about 10 Free Consultations that month, and got 5 new paying clients.  I was so fired up and confident that I couldn’t wait another day to give notice.

I quit my J-O-B that month.  Shortly after that, I got 16 clients in one month.  That was when I knew I had mastered Heartselling™.

That was about 11 years ago.  I haven’t looked back since!

Let us know what you got from this article by leaving a comment below. And share with friends if you found this valuable.

"Want help with your free consultation?"

One of the first hurdles healers, coaches, and holistic practitioners face when they start doing free consultations is knowing what to do when someone whom you know in your bones you can help says, "I can't afford it."

If you've ever heard this then we invite you to join us for a free Masterclass, "Transform 'I can't afford it' Into a Deep 'Yes'".

Click here to register and you'll find out how to gracefully answer this question and much more.

Tell us what you think...

Filed Under: Business Strategy, Client Attraction, Confidence, Heartselling/Enrollment

May 15, 2014 by Sharla Jacobs

What To Say To New Clients When They Ask You What You Charge

New-Clients Recently, I was interviewing one of our members of our $10,000 Month Club who mentioned how Heartselling™ helped her hear YES more often. She mentioned that she gets quite a few calls from her Yelp page because she is using principles we teach about how to write so potential new clients are interested before they even pick up the phone. Another member who also gets calls from her Yelp page shared that it’s really common for people to call her and almost immediately ask, “How much do you charge?” She said she rarely gets a client when this happens. After almost 10 years of teaching coaches and holistic practitioners how to attract more clients, we’ve heard this over and over again. It’s not uncommon for people to ask, “How much do you charge?” almost immediately after finding out what you do. When this happens to you, this is a REALLY good sign.  It’s likely they are a good potential new client and interested in what you have to offer. But if you handle this poorly, you’ll lose the client. If you’ve attended the Client Attraction Summit, then you know how important it is to find out what they’re looking for and have a Heartselling™ conversation to see if it’s a match. But when they ask you, “How much do you charge?” before you’ve had the chance to see if you’re really a match, it can be awkward. They don’t have all the information they need to make a decision...and you don’t want them making their decision solely on price. Watch this short video to learn how to gracefully transition from the potential of a lost client into an opportunity to get a YES.

Tell us what you think...

Filed Under: Heartselling/Enrollment

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