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September 3, 2014 by Sharla Jacobs

How to Discover Your Niche

When someone first told me I should choose a niche in order to attract more clients, I didn't get it.

I wanted to help everyone; and my training set me up so I could help anyone with anything. Choose a niche? I didn't want to for a long time. I resisted the idea and felt frustrated anytime another person told me the first thing I needed to do was choose a niche.

Maybe you've already heard that it's important to choose a niche (and maybe you're even wrestling with the idea like I was). Or maybe you're brand new in business and haven't yet considered how important having a niche is.

One of the things we've found, after teaching over 25,000 coaches and holistic practitioners how to attract their ideal clients and get paid well for the great work they do, is that once a good niche is chosen everything else falls into place.

In fact, discovering your niche is the first key to set yourself apart from the crowd and attract your most ideal clients. And it's one of the hardest decisions most coaches and entrepreneurs make while on the path to their first six-figure year.

One of the reasons it's so difficult is that most people misunderstand what a niche is. Some people think it's a specialty, like "authentic Thai massage." But a niche is not a specialty (meaning a way you do your thing differently from others who do the same thing).

We define a niche as: a specific problem that you solve for a specific group of people.

Discover-your-niche
Why do we use the word specific here? Let's look at it this way. If you had a problem with bloating, cramping, nausea and constipation, would you rather see your family physician or would you prefer to see a practitioner who specializes in digestive disorders? The specialist, of course.

Why? Because you assume they have more extensive knowledge and experience to help you overcome your digestive distress and can get you the results more quickly than someone who is a "Jack of all trades, but master of none."

The other reason it's important is because your marketing message will speak to people directly, rather than not stand out for anyone (because it's too general).

So we highly recommend you become the specialist in your field so people who need what you offer can find you.

Cinder Ernst, Member of the $10,000 per Month Club

Cinder Ernst, Member of the $10,000 per Month Club

To demonstrate how this works, let's take a look at the story of one of our members of our $10,000 Month Club, Cinder Ernst. When Cinder came to us she was a fitness trainer and life coach. When she went through our niche discovery process, she realized that the best use of all of her talents and past experiences would be to help plus-sized women heal their knee pain.

Part of Cinder's discovery process came from the questions you're about to answer. During this process, she realized that she understands how plus-size feel about their challenges around their knee pain and what it stops them from doing. And she understands how they feel about exercising.

She knew that her passion is to help women move their bodies so they can have full, active lives. So Cinder's niche is helping plus-size women eliminate knee pain. She set up her website and marketing to speak personally to this group and has had a really positive response, including being seen as an expert in this area. Cinder now earns a healthy 6-figure income (working fewer hours than when she started with us) with this very specific niche.

To get you started on your niche discovery, here are 4 questions to ask yourself. Start making a "Niche brainstorm list" as you answer these questions.

Which problems have you faced and mostly healed in yourself?

We have found that for most coaches and holistic practitioners, there's a link between the work they do and their own life experience.

We encourage you to write down the biggest problems you have faced in your life and how you worked through those problems. Taking Cinders' example, she might list how she found a system to reduce her own knee pain, and perhaps faced struggles with exercise or body image.

In case you feel hesitant about choosing a problem you have been working through yourself, we want to give you some assurance that you don't have to be a master yet. We intentionally say "mostly healed" because you only need to be two or three steps ahead of your clients. They will get massive value from you if you can help them get beyond their current state and to the next level.

Which problems are you already helping people with?

One place to consider looking for clues as to what your niche should be is to ask yourself, "Who is already coming to me and what for?"You may notice that most of your clients happen to be women entrepreneurs or happen to be moms who are frequently overwhelmed by how to feed their kids healthy food. You may find that the same concerns, blocks, or interests keep coming up in your people. Make a list of what you notice.

Now look at your list and see which problems, categories, types of people, etc., make you feel excited. Let's say you wrote, people struggling with their weight – does this excite you as a possible niche? Can you get more specific? Maybe when you get more specific it's former athletes who, now that they're older, are finding it harder to keep their weight at a healthy level.

Which problems you want to become an expert at or learn more about?

You may have people coming to you with problems that you know you can solve for them and you might enjoy doing it, but you're not curious enough to learn more about it. Maybe you've maxed out on this area.

Perhaps there are other possible niches you want to fully heal or master.

Taking our knee pain example again, let's say you have dealt with knee pain and only get it every few months, but it is still frustrating when you get it and you want to immerse yourself in mastering healing knee pain. And you want to help other people get through it themselves. It's a problem you can picture yourself working with in the future, learning more about, and expanding your business around. These are the problems you want to add to your niche brainstorm list.

Which problems do you want to be thanked profusely for having solved?

Recall a time when someone was really passionate about what you did for them, and how this made you feel. Take some time to consider what you're really passionate about. One of our members recently shared that she LOVES the feeling she gets when someone tells her they are feeling better (she's a Naturopath).

What are the specific ways you want to change your clients' lives and have them say thank you for? Add these specific problems you could possible solve to your niche brainstorm list.

This last category is one of the most important ones, because it adds in your passion. And choosing a niche that you're not passionate about is not something we recommend.

One of the ways we got more specific about our niche was when we did some visioning work and realized our personal mission is to create a HUGE wave of transformational leaders who change the world. We define a transformational leader as an entrepreneur whose clients are getting great results, and where he or she is earning $10,000 (or more) each month. Whenever we get a heartfelt thank-you or a passionate testimonial from one of our graduates who are experiencing this kind of success, we feel so fulfilled. We know we're on the right track and we know why we're doing this work.

This is what we want you to think about here, on a really specific level. List which solutions you want people to have that they will thank you for.

These four questions are a good start in helping you discover your niche. Once you have your niche brainstorm list, try one on for 90 days. Start sharing with people how you help people using specific language based on your niche...and watch how your ideal clients become attracted to you.

The goal in the process of discovering your niche

The goal in this work on your niche is not to put pressure on yourself to find the perfect niche right away. It's a process. But it's well worth the effort when you begin to connect with the clients who really need you, pay you well, and keep you excited about the work you do.

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Filed Under: Business Strategy, Niche

April 3, 2014 by Sharla Jacobs

How to Talk About What You Do if You Do Lots of Different Things

Sharla Jacobs - How to Talk about What You Do if You Do A Lot of Things

 

Are you a D.L.O.S. (Does Lots of Stuff)? Meaning, are you someone who has several different ways you work with your clients?

We often find that folks who have lots of different ways to help their clients have a difficult time figuring out how to talk about what they do. This is why I made this short video for you.

 

 

Comment and Share this video below

PS. Full Scholarships to the Client Attraction Summit open on April 9th for a very limited time. Mark your calendar now.

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Filed Under: Niche

November 14, 2013 by Sharla Jacobs

Successful Attorney “Loses Everything” Only To Gain It All! How Mellissa Embraced Her True Calling Bringing Spirituality To Top Executives

Mellissa was a Stanford educated attorney living in Southern California with her husband and baby whom she loved very much.

On the outside everything looked good. She had a great law practice and enjoyed the life that millions of people aspire towards.

But in 2000, when Mellissa gave birth to her second child, she experienced a radical spiritual awakening that left her “accidentally psychic.”

Suddenly, she was called in a new direction - as a healer and intuitive. People around her called her “shaman.” So she dove into her new life as a professional intuitive, moving to Northern California where she lived at a retreat center.

But there was still something missing. She was comfortable living simply, but living close to the poverty line, and feeling like she was “hiding from the real world.” Mellissa was resisting her true calling to bridge the worlds of woo and business.

She began to feel the itch to take her teachings to a wider audience, and to bring spirituality to the world of corporate business. But she resisted. Because life was pretty easy living on a smaller budget, trading sessions with other healers, and basically “preaching to the choir.”

And as often happens when we resist our true calling, things collapsed on Mellissa to move her from a life of hippie comfort to a life of greater impact and service.

“It was 2012,” she says. “I lost half a million dollars in a business and land foreclosure that had been instigated by the economic collapse... I lost my land, the land I was raising my kids on. I lost my home and then I lost my marriage. Everything came crashing down and I was left with nothing. In fact, I had less than nothing.”

“I laugh about it now,” she admits, “because clearly it needed to happen to wake me up. But it certainly wasn’t funny to me at the time.”

With nowhere else to look but up, Mellissa realized it was probably time to step into the calling that had been pulling on her that she’d been ignoring. It was time to bridge the worlds of spirituality and business.

But she still faced many layers of resistance. She needed help learning how to market such a unique business in this new and confusing world of the internet.

As she set out to grow her practice, she was getting sporadic results.

“I think I kind of expected the universe to just send me clients, since I had these spiritual gifts!

I thought talent was enough and it would all just work out for me.

While I was getting clients here and there, it wasn’t enough to support me or my kids.

Mellissa remembered a friend of hers, Jesse Koren, who she’d met up at Harbin a few years back. Jesse and his wife Sharla had helped tens of thousands of coaches and holistic practitioners get really clear on who they are here to help with their gifts and then go on to create lucrative businesses doing so.

At the time Jesse had shared with Mellissa “I think you could really do this you know, I think you could make it as a spiritual mentor but you have to get really focused! You have to have a niche.”

Mellissa resisted niching and continued to struggle.

She felt frustrated because the business lawyer in her was fantastic at building businesses, but this one felt a little out of reach even though it was congruent with her soul’s calling.

“Well, I called Jesse and I said, you know what, I need to get my business together. Can you help?”

“Are you ready to niche?”

“I want to work with inspired entrepreneurs but also top level executives who are devoted to bridging the worlds of business and inspiration so they can channel their true genius in the world.. “

“Okay,” Jesse said. “Let’s get you started.”

Mellissa felt judgment and resistance to learning business anew. She thought that since she was so educated, she should not have to start over and learn marketing. But she took the plunge, and signed up for Thrive Academy. The results were amazing.

“I doubled my income in the first month. Then I doubled it again. Then I created an e-course and created sustainable income. It continued to sustain while my Mother passed away and I had to step away from my business for a while.”

I started helping creative professionals and executives open to channel their Genius.

My new brand is Genius Incarnate. I help my clients receive downloads of great ideas on demand instead of having to wait for some big aha. And then I help them walk their talk to such an extent that they become these magnetic, charismatic authorities - literally incarnating into their Genius.

Last year I started charging $2,500 per session, sometimes per hour, for my services and some of my clients pay me $8,000 a month. And these are professionals who impact so many lives- it really lights me up.

I lead a very comfortable life today. I don’t have to price shop when I’m at the grocery store, my son and my daughter can get the education they really want. My son is going to his dream school, a private college in Silicon Valley which we weren’t sure would be possible.

There is so much relief in building my aligned business and finding the success.
I’m enjoying giving back and having impact.

I can’t even tell you how satisfying that is to know that my soul’s work is being done in this world, that my family is being taken care of. Last year, I spent a month in Bali in the Winter, and then took the kids to Europe for a month in the Summer. My income remains steady and growing.”


Jesse Koren and Sharla Jacobs started Thrive Academy almost 13 years ago when they discovered a way to build authentic, aligned business with the 5 Elements of Heartselling. They have helped Mellissa and thousands of other coaches and holistic practitioners step into their true calling and thrive.

Jesse and Sharla are giving away a limited number of scholarships to their signature event Client Attraction Summit in January 2018. The Client Attraction Summit is where many of the successful coaches and transformational leaders you see today got their start. Summit attendees have continued on to master client attraction, fill their businesses with clients they love, raise their rates so they can finally thrive, become well known speakers, workshop leaders, and some have even gotten Hay House contracts.

If you are interested in applying for a Full Scholarship to attend the Client Attraction Summit, click here to read more about who Jesse and Sharla are looking to help and if it’s a mutual great fit!

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Filed Under: Inspiration, Niche

October 24, 2013 by Sharla Jacobs and Jesse Koren

Do you really need a niche for your coaching business or holistic practice?

So many Coaches, Practitioners, and Entrepreneurs come to us with questions about their niche; many wonder if they really need one to be successful.

After working with over 20,000 people, here’s what we’ve discovered…

When you don’t have a niche, you end up doing business the hard way.
(This may seem like unfortunate news, but let us assure you that this can actually be great news for you!)

Sharla Teaching at Get LeverageSo what is a niche?

A lot of people say it’s a specialty, but this isn’t really true. After all, you could specialize in authentic Thai massage or a particular style of coaching, but that isn’t a niche.

We define it as a problem that you solve for a specific group of people.

For some people, creating a niche is counter-intuitive, so we want to share 3 really powerful benefits that you get when you create a niche for yourself.

Benefit #1: You Become an Expert

After 100 hours of studying and working in a particular field with a particular problem, you will form a level of expertise. After 1,000 hours you will develop mastery. Within a year you could develop a high level of mastery within one niche.

When you first get started with your niche, you’ll most likely feel like a novice. Every person who starts with a new niche, starts as a beginner. (Even the people who you see as experts now...they were once beginners). You’ve got to start somewhere! So if you think you’re not an expert at anything, then get started with a niche and after three months, you’ll gain more confidence. By the end of one year, you’ll become an expert.

If you choose not to have a niche, you’ll be a jack of all trades, master of none.

Do you want proof?

Who gets paid more, the heart surgeon or the family doctor? The heart surgeon, because she has a specific expertise – she spent tons of time studying all of the details associated with the heart.

It is simply impossible for the family doctor to gain that much knowledge about the entire human body. And people seek out the specialist, who will help them with their specific problem.

Benefit #2: Become a Big Fish in a Small Pond

When we first started out, we didn’t really know what we were doing, we just knew how to fill our schedule with clients. That’s all we knew how to do. Our clients were asking us how we did it, and we told them. We didn’t really have a lot of training in it, we hadn’t gotten MBA’s, we’d gone to a few seminars, applied a few things, and then we had a full schedule.

So we started to share what we were doing with others and before you knew it, a lot of people (in Santa Cruz) had heard of us (especially the Coaches, Practitioners, and Entrepreneurs). We became a big fish in a small pond.

And that’s how we grew from zero to $175,000 in our first year. All of our clients were local that first year. We were the go to people in Santa Cruz for marketing and growing a successful business if you were a Coach, Practitioner, or Entrepreneur.

When you don’t have a niche, you end up being a small fish in a big pond. If you’re just helping people live the life of their dreams, you’re competing with Landmark, Tony Robbins, Wayne Dyer, Byron Katie, and Marianne Williamson. You’re competing with all those people who’ve already established themselves.

It’s much better to form one specific area in which you become an expert.

Benefit #3: Attract Referrals

When you have a clear niche, people know exactly who to refer to you. This is a huge benefit, because people in your niche know other people who are also in your niche.

Say for example, you work with single women who want to meet the guy of their dreams. Or professionals looking to leave their job and start their own business. Chances are, these people know others LIKE THEM dealing with the same kind of problem.

And if you can help them solve their problem, they’re going to tell everyone they know about the great work you do… and this is a great way for you to start getting more referrals.

We hope you’re convinced that it’s essential to your success to choose a niche, so you can easily start attracting new clients into your business.

Tell us about what you’ve learned about needing a niche and how you think this will change your business on our Thrive Academy Facebook page.

Tell us what you think...

Filed Under: Client Attraction, Niche

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