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May 6, 2015 by Jesse Koren

What To Do When Everyone Else Seems More Successful than You

Recently, one of our Thrive Members courageously posted in our private Facebook group that she was both inspired and saddened by the financial successes that some of our members had just posted about.
She wrote: “Why not me? What’s wrong with me?”

featured-post-May14Have you ever seen other people’s financial success and asked yourself these questions?

If so, you’re not alone.

No matter how successful you are, there will always be others who are more successful. And when you compare yourself to them, it’s painful.

But you don’t know the Full Story…

In the comments below her post, one Thrive Member shared:
“Thank you for sharing and being vulnerable! This was the first time I have really openly shared a financial success and in the 7 years I've been self employed, I felt the same way, "why not me? What's wrong with me?" It has taken a lot of soul searching and exploration, lots of professional development and coaching to get me, first, in the right mindset and energy wavelength, and second, teach me the strategies I was missing.”

When you see other people’s successes and compare them to your struggles, it’s SO easy to make up that these other people never struggle and they have it so easy. But everyone struggles at times, including me and Sharla.

We’ve grown through our tougher times, and while they were very uncomfortable, we would not trade them for the world, as they’ve made us who we are today.

Instead, we recommend you ask yourself, “How is my struggle making me stronger, wiser and more compassionate?”

Can you have compassion for yourself?

Our member who posted about her jealousy went on to share that she had been grieving the loss of her mother for the last 3 months...

And so I commented, “There is a time to crawl up in your shell, do your healing work, and slowly move your business along like a tortoise. And there is a time to sprint in your business and create HUGE momentum in a short period of time, like a hare.

The problem is that many people tell themselves they should be a hare when everything inside of you is telling you to be a tortoise. Losing your mother is a BIG deal and it’s important to give yourself time to heal so that when you do move back into “hare mode” you have been transformed by this event and have a deeper well of wisdom, love, compassion and safety to draw from and to give to your clients.

Honor Your Successes (no matter how big or small)

It’s so easy, when you see someone else’s success to feel like your own successes are insignificant in comparison.
Later in the post, she shared that she had three workshops and one speaking gig lined up for the summer.

This is HUGE! These 4 speaking events, when coupled with the templates that we provide in our Six Figure Speaker program, are enough to generate tens of thousands of dollars in new clients.

Can You Turn Your Jealousy into Desire?

When most people are faced with the extremely uncomfortable feeling of jealousy, they try to numb it with food or drugs or work or alcohol. Or they try to talk themselves out of it or try to think spiritual thoughts...
Instead, breathe into it and FEEL it. Feel the power. Feel the desire. Feel the longing. Feel the strength that is inside of you. Feel your desire to have the life you think they have... or to be the person you think they are.

And then, turn that desire into a deeper commitment to fulfilling your deepest commitments. This is a time to ask yourself what are you most committed to? And how important is it to you? And what are you willing to sacrifice for that commitment?

You may find that you want to experience what you think the person you are comparing yourself to is experiencing. Or you might discover that you’re actually not committed to the kind of life that that person has... and that there is a deeper truth to what you want.

For example, we have friends who are making $5 million, $10 million, $20 million per year... when we compare ourselves to them, we can start to feel bad about not being there yet.

But when we get really honest with ourselves (and remember that our boys are almost 4 and almost 7), what we want more than a HUGE amount of money is the freedom to vacation on houseboats, and ride ATV’s, and go swimming, and sit courtside at the NBA finals. We want afternoons with our kids instead of shipping them off with nannies. We want to have NO REGRETS and want to fully enjoy this time... rather than storing away millions of dollars to spend after our kids are teenagers and want to have nothing to do with us because we were not present for their lives.

My friend, Peter Sol, recently passed away. He posted this on Facebook, about two weeks before he passed:
“The most dangerous risk of all- Spending your life not doing what you want on the bet that you can buy yourself the freedom to do it later.”

So I have to ask you…
What would you do with your life if you never compared your struggle to someone else’s success ever again?

Let us know your thoughts in the comment box below.

Filed Under: Business Tips, Commitment, Speaking to Get Clients, The Inner Game of Growing Your Business

April 22, 2015 by Jesse Koren

When Your First Group Program Doesn’t Fly (Should You Cancel It)?

Yesterday, in our private Facebook Group, one of our Thrivers posted about how he was frustrated that he was only able to get 3 people to attend his first group program and felt drained and disappointed. 

He mentioned that maybe he priced it too low ($500) and perhaps people didn’t value it. 

featured-post-Apl23Here was my response:

First, I want to acknowledge you for creating a group program, and doing your very best to fill it. I also appreciate your courage in sharing what you describe as draining and disappointing. 

I'd like to speak to both the Outer Game and the Inner Game when it comes to filling programs:

Outer Game

My first question is less about the price of your program (although being aligned with your price is very important). I want to know how you went about filling the program. We've found that, by far, the easiest ways to fill your first few group programs is by delivering free consultations and/or speaking to groups. 

When you master the art of delivering Free Consultations, you can expect about 50% of your people to say Yes. So if you want 10 people in your program, you need to do at least 20 free consults. 

(Some of our clients consistently get 90% conversion, but 50% is pretty typical for having mastered free consultations.)

And when you become amaster at speaking to groups, if 25% of the people say YES to your program, you're doing amazing. So you would need to speak in front of 40 people to get 10 YES's. 

(25% is pretty conservative... Sharla and I have been getting 40-45% conversion for our high end programs when we speak to groups live.)

If these numbers are not happening, there's nothing wrong with you... it just means you need to practice and get more mastery in delivering free consultations and speaking to groups. 

And once you master filling programs through free consults and speaking to groups, you can start to look at other ways to fill your group programs, such as teleseminars, webinars, and/or videos, which is a more advanced skill we teach in our Get Leverage Program. 

Inner Game

I believe that the biggest mistake most coaches and holistic practitioners make when they create their first group program is expecting to hit a home run on their first or second time at bat. 

I've found that without exception, group programs take LOTS of energy to launch. Because you have to create the program AND fill the program. It's a little bit like birthing a baby... the baby doesn't always come out when you want it to come out, at the size you want, and with the disposition you were hoping for.

The people who get GREAT results the first time out, almost always put in a TON of energy into launching their program. 

Not everyone has the time and energy to hit a home run on their first time at bat, and it's easy to make up that if your program doesn't effortlessly fill, that you're failing... 

What you're really doing when you launch your first group program is gathering momentum. 

For example, we put a TON of energy into our very first Client Attraction Summit more than a decade ago and had 88 people show up. 14 of these people signed up for our Client Attraction Mastery program which we offered for $1,000 at the time. We were pretty excited. 

The second time we led the Client Attraction Mastery program, we didn't put in as much energy into filling it, and only 6 people signed up. We were disappointed and embarrassed. How could we teach client attraction when our attendance dropped by more than half??? 

But we didn't cancel the program and we didn't quit. We just kept building momentum. 

It's now been more than 10 years and we've had well over 1,000 people go through our Client Attraction Mastery Program (the live event version). And with all of the energy we put into our recent launch, it feels like our momentum has greatly increased again. 

I believe a good portion of our success is due to the fact that we have never cancelled a program, no matter how many people were enrolled in it (and we could have cancelled many programs over the years). 

Now, I will say that every once in a great while, cancelling a program is the most compassionate thing you can do for yourself. For example, you may recognize that by running a program you might end up putting yourself in a dangerous health or financial position. Or you may just get a clear no to running the program, and realize that it was the wrong niche or needs to be majorly restructured before you introduce it again. In this case, do what you need to do to cancel the program with impeccable integrity. 

But most of the time, I believe that cancelling your program for lack of attendance is an act of self-sabotage and three things happen:

1) You send a message to the Universe that you're not that serious about bringing this program out into the world. 

2) You break the momentum of your program. There are people who need to hear about your program a few times... and might "coincidentally" hear about your program from people who have taken your program and loved it... You lose out on this momentum when you cancel the program and give in to defeat. 

3) When you are willing to cancel a program because of lack of attendance, you are at best 99% committed to the program. And when you're 99% committed, your people will feel it, and will be more likely to waffle in their commitment to you. 

So, I recommend you don't give yourself a back door by saying: "if I only get ____ people, I will cancel the program." 

Instead, shut the back door and lock it by declaring: "I'm leading this program NO MATTER WHAT. So UNIVERSE, send me the CLIENTS who will most benefit from my work. I am willing to do the inner and outer work to get the clients... Show me the way." 

If nobody signs up for your program, then lead the program to yourself. While you're leading it to yourself or 1 person or 2, or 5 or 10, ask yourself continually "how can I make this better?" 

And visualize leading this program to dozens or hundreds or thousands of people. It's amazing how much momentum you will create through your unstoppable commitment. 

In any case, I honor you for what you have done. You are on the right track and the Universe is on your side. I look forward to hearing about your soul-rejoicing success.

Let us know your thoughts in the comment box below.

Filed Under: Business Tips, Commitment, Speaking to Get Clients, The Inner Game of Growing Your Business

January 21, 2015 by Jesse Koren

A New Paradigm of “Selling From the Stage”

We just got back from leading an amazing Client Attraction Summit.  We were SO inspired by the Coaches and Holistic Practitioners who showed up and the transformations they experienced! 
And truthfully, underneath everything, Sharla and I were both feeling really anxious prior to the event.  

We weren’t anxious about whether people would love the event.  After hearing from thousands of people that this event had changed their life, we were very confident that this event would be an incredible turning point for the coaches and holistic practitioners who were coming.

Quite honestly, we were anxious about the HUGE changes we had made to the Summit.
In July of last year, we embarked on a bold and scary journey to dramatically change an event that over the last 9 years had brought us nearly 15 Million Dollars in sales.

What if these changes didn’t work out from a financial perspective? 
Would we have to revert back to a model that was effective, but no longer aligned with us?
No!!!!  We REALLY didn’t want to do that.     

We REALLY wanted this new model to be effective... a model that provides so much more value to our clients and is aligned with our values of inviting our attendees to continue working with us from a place of wholehearted love and respect.

This past weekend was an inspiring, challenging, powerful, transformational event for our clients... and for us.  We learned a LOT. 

Here’s a little background to understand how we got to where we are today... 

Eleven years ago, we attended one of the most powerful seminars of our entire lives.  Several times throughout the seminar, we watched our mentor make an invitation in front of about 2,500 people to invest in his programs.  Our jaw dropped every time, as we saw hundreds of people run to the back of the room to invest thousands of dollars.

We wanted that!  We wanted to change lives.  We wanted to inspire people.  We wanted them to run to the back of the room to invest thousands in our programs.

So we decided to model what he did.  We invited everyone we knew to attend a workshop and instead of charging them, we gave them full scholarships.  88 people showed up.  And we were especially nervous because we planned to make five offers to invest in our programs throughout this 2-day event. 

Even though we were really, really “Sexy” (this means “made lots of mistakes” at Thrive Academy) we counted up the sales on Sunday night and our jaw dropped again!  We did it!!!!   $33,000 in one weekend.  (This was almost double what I had made in an entire year as a Wilderness Therapy Counselor for teens, just a couple years before.)

We booked another event with the same format.  And another, and another... Pretty soon years had gone by.  We didn’t question the model because it was working and our clients seemed to love it. 

It wasn’t until we re-branded two years ago that we stopped and thought deeply about our business.  

We realized that underneath our Heartselling™ teaching is our intention to change the face of how selling is done on this planet.  

We realized that no matter how great our content and how heartfelt our offers were, inviting people to invest in five different programs in only 2 days and encouraging people to run to the back of the room to sign up, was no longer aligned with who we are.   

But we felt stuck because whenever we didn’t give people a reason to sign up right away, our sales would decrease dramatically. 

People would stand up at our events and tell us that they wanted more time and space to think about our offer.  And, we told them we wish that we could do that.  But we found that if we didn’t give people a reason to sign up right away, they would think about it, and think about it, and think about it, and never make a decision.

But, deep inside, we knew there had to be a better way.    

So we started searching around for a new model... a model that was heartfelt, in integrity and effective.  We spoke with our friends and colleagues in the industry and created a blend of the best ideas we gathered.

In September of last year, we tried it out.  We changed the Summit from a 2-day event with five offers, to a 3-day event with only ONE offer (plus a small Philanthropy offer).

We made our offer on Saturday afternoon and encouraged people to think about it overnight... to talk with their partner before investing, to read our folder that contains lots of information about our programs... and then if it feels like a fit, to apply for a spot in the program. 

We encouraged them to NOT make a rushed, impulsive decision, to get a clear yes or a clear no.  They were so happy about us giving them space to sit with their decision that they burst into spontaneous applause at the end of the offer.  

After the Summit was over, our clients raved about it like never before.  And a greater percentage of people signed up for programs than ever before!  

In December, we led another Summit.  And the same thing happened!  We got better feedback and nearly half the people signed up for our programs.

But this past weekend, we were more anxious than ever.  What if September and December were just flukes? 

We realized that we actually had more on the line this time.  We could never go back to the “rush to the back of the room now” way of selling.  So we wanted more than ever to prove that this new way of attracting clients was MORE effective than our old way.  

And I’m glad to say that despite our anxiety, it was still an incredible weekend.  About half of the attendees signed up for our program.  And here are a couple of things people posted in our Thrive Facebook Group after the event:

“Hello Everyone: I am one of the new Thrive members that has started just this week. I already feel so blessed to be a part of this amazing community. I hope to meet many of you in person over the next year and beyond. I can't wait to build a thriving coaching business ($10,000+ monthly) doing what I love to do... I truly believe I have been waiting for a community such as this one my whole life...”

“Hello Everyone! I am still riding the wave of motivation, inspiration, clarity, self-expression, and ecstasy in living out my life's purpose in a successfully financially way!!! I am so grateful to have met many of you over the weekend and been guided by Sharla and Jesse in such a deep and empowering way. Thank you for sharing your time, expertise, and beautifully sexy selves with me…”

Here is a picture of our new Thrivers who chose to invest in themselves and their vision to help more people... aren’t they amazing? 

Client Attraction Summit Participants Jan 2015

So, we can pull out a few lessons from this:

  1. Sometimes it’s hard to stray from an archaic model that has worked magic in the past, but no longer feels aligned.  Stray anyway.
  2. Sometimes it’s scary to disregard a mentors’ advice that no longer fits your value system.  Disregard anyway.
  3. Sometimes it feels like you have to choose between being effective OR bringing the most heart and integrity to something.  Keep looking until you find heart, integrity AND effectiveness.
  4.  

What are your thoughts on the old paradigm of selling vs. this new model?  We’d love to hear in the comments below.  

We'd love to hear from you in the comments below.  

 

Let us know what you think!

Filed Under: Confidence, Heartselling/Enrollment, Inspiration, Speaking to Get Clients

October 8, 2014 by Sharla Jacobs

NEVER do this on stage

ezine10-09-2014

If you read our recent email with the subject, “For workshop leaders only…” then you know about how Callan Rush used to lead our Client Attraction Summit years ago.

She started training with Jesse in March of 2007.

You can imagine how overwhelming it must have been for Callan to walk in and have to learn all of our scripts and stories.

She showed up like a pro. And one of her biggest strengths was that she was awesome at using physical humor to draw people into her stories.

So she really noticed when someone was using their body to draw the audience in…or using their body in a way that would repel the participants.

One time, I (Sharla) was on stage while Callan was starting her first training to lead our events. I was just doing my thing on stage, completely unconscious of something I did with my body…

When I got off the stage, she took me aside and said, “Sharla, when you licked your finger to turn the page, it looked like this…”

And she licked her whole hand from bottom to top (with an exaggerated body roll type movement) to show how a small body motion looks totally exaggerated from the stage. (Can you picture it now?)

Here is a short video from Callan where you’ll see exactly how she did this on that day:

I learned something big from this: Never even consider itching your nose or picking a wedgy when you’re on stage, LOL.

I also learned that you can USE EVERYTHING to make something funny…

A couple weekends ago, when we were leading the Client Attraction Summit, my microphone went dead and I had to use a handheld mic for 30 minutes.

I’m standing there with a mic in one hand and a clicker in the other and the pages of my script are sticking together. I tried for a moment (what felt like a VERY…LONG…MOMENT) on stage to put the clicker down and turn the page, but the pages were VERY stuck.

Because of that experience with Callan long ago, I was able to turn this awkward thing into something really funny.

I made a joke about how I was “SEXY” (you know what I mean if you watched last week’s video).

And then I told the audience that I couldn’t lick my finger to get the pages to turn because it would look like this. And then I proceeded to do the same motion Callan used when she was showing me what finger licking looked like from the stage. The participants roared in laughter.

Moral of the story: Never pick your nose on stage. (I know you would never do that, but consider that anything like that looks like nose picking.)

While Callan’s Event Filling Blueprint isn’t about making your participants laugh, it will help you get more people to sign up for your events.

So make sure you grab your copy now: Event Filling Blueprint

Let us know your comments in the box below

Filed Under: Speaking to Get Clients

January 16, 2014 by Sharla Jacobs and Jesse Koren

Teleseminars that Get You Clients-Part III

In our last blog post, you discovered the three keys to simultaneously GIVE VALUE and have your participants set up to say YES to continuing to work with you, if it’s a good match. They are:

  1. Use the biggest building blocks of your offer as the key points in your teleseminar.
  2. Provide are actionable tasks.
  3. Give the right balance of information so your participants don't feel full with information overload, nor do they feel like they wasted their time.

In our final article in this series, you'll discover our formula for crafting teleseminars that keep people engaged and lead them to say YES to your next step.

Jesse and Sharla togetherWe have a template for creating teleseminars that will help you accomplish all 3 of these keys. It's helped us make hundreds of thousands of dollars leading teleseminars and millions of dollars leading live workshops. We call this our I-S-O-S template and you can design your teleseminars using this template to bring in tons of new clients. 

The I stands for Introduction.

After you welcome them, make sure you include these 3 very important points in your introduction: 

1. Tell them what they're going to get during your teleseminar and how their life is going to change when they get it.

2. Share your personal story. When you do this, you let them know how you have personally overcome the challenge that you are going to help them overcome. We call this your hero's journey story.

3. Tell them that in addition to giving some of your best secrets, you'll also let them know how they can continue to work with you. This way they won't be surprised by your offer (and may even look forward to it).

The S stands for Secrets.

In this section, give them just a few pieces of content they can put into action right away.

For each secret you want to share 3 things:

a. What it is

b. Why it's important

c. A simple step on how to implement it

 You can use examples from your own life or you can use your clients' successes as an example of each secret. 

You want your participants to leave the call with at least 3 things they can implement right away to improve their lives.

 The O stands for Offer.

No matter how badly you want to serve, you can't solve all of their money, relationship or health challenges in 1 hour...

Your Offer allows them to take the next step to continue working with you. Your offer should feel outrageously generous.

We've led teleseminars where we've done really well, selling $2,000 programs during the call, but the value of the package was close to $5,000. You want to make sure whatever you're offering on the call has at least twice the value of your price. 

And if you're just starting out, it can feel really uncomfortable to sell something on the call. So we recommend you offer a limited number of free (or paid) consultations with you and use your Heartselling skills to sell a package during those consultations. 

Your offer becomes meaningful when you take the time to find out what your people are looking for. 

In November last year, 530 people responded to a survey on what they want when it comes to teleseminars. Based on their feedback, we designed a program to give them EXACTLY what they asked for. This makes our offer feel so meaningful because we put hours of thought into how to give them the exact training they need to get started leading teleseminars.

So, the key is, find out what your people want, and then design your offer for them.

The second S stands for Secrets.

Most people end their call with the offer, but our recommendation is to leave your 2 best secrets for after your offer. Why?

Because some people will hear you start your Offer, and think, oh, the free part is over, I'm done... and they may miss out on the perfect thing that will help them get the results they want. So, by saving your 2 best secrets for last, you're making it more likely that everyone will stay for the whole call.

When you use this I-S-O-S teleseminar template to design your calls, you'll find you're able to give great value AND get tons of clients from every teleseminar you lead.

Now, you've got the formula for creating teleseminars that get you clients. Tell us how you're going to use this by commenting below.

Tell us what you think...

Filed Under: Business Strategy, Leverage, List-Building, Speaking to Get Clients

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