If the story I’m about to tell you makes you even a little uncomfortable, I invite you to continue reading because eventually it has a happy ending...

Imagine you’re at a used car lot and you feel a presence lurking. Yes, you need a car but you’re not really finding “your” car in this lot. Suddenly, here he comes sauntering towards you. You notice the way he looks at you, almost like a coyote ready to sink his teeth into the “sale.”

As he approaches, you almost feel him breathing down your neck. You wonder, has he forgotten you are a human being or does he just see you as one big dollar sign?

He approaches with his bright shiny smile (aka baring his teeth) and launches into why this car is the perfect car for you. You want to run and hide, but instead you politely listen to him talk about this “perfect” car you aren’t even interested in. Finally, you use one of your agile maneuvers to distract him for a moment and you make your getaway…phew, that was close!

Okay, so this is a little extreme but I imagine you’ve felt this way at some point in your life…a victim to the salesman who didn’t see you as a person, but instead you became a “sale” and that person’s sole agenda was to “close the sale.”

I know you’re not a used car salesman and I know you’re not ready to sink your teeth into your next victim. But you’ve no doubt felt the impact of this “close the sale” energy at some point. And it is because of these types of experiences that most coaches and holistic practitioners avoid selling at all.

And yet if you want to be successful in your practice you’ve got to learn how to sell. But most sales trainings will tell you that you have to “close the sale.” Let’s take a look at the energy behind “the close” and why you should never “close a sale” again...

First, when you think of “closing a sale,” how do you feel?

For me it conjures up ideas of hunting a “prospect” down just like the coyote metaphor in the story above.

When you’re “closing,” you’re bringing an end to something. When you’re referring to your “prospect” as a “sale,” you’re missing the humanity of the person who’s standing right in front of you or who is on the other end of the phone.

In Heartselling™, you never close a sale. Instead, you support your potential clients to commit to investing in themselves. In essence, you’re helping them open vs. closing them.

For example:

-What if they could be pain free and enjoy picking up their grandkids again?

-What if they really could achieve the dream they’ve been thinking about for years?

-What if they could have 10 times more energy than they have now?

Do you feel the difference in “closing a sale” vs. “opening your potential client?”

Here’s an example of how this works:

At every Client Attraction Summit we do a live Heartselling™ demonstration with a participant. A few years ago at one of our events, I looked out at the hands of volunteers and I was immediately drawn to work with a beautiful, vibrant woman with short red hair and exotic clothes.

As she approached the stage, I realized we had met before at a Tantra workshop, so that’s how we started the conversation. During the course of the conversation, I discovered she had a Vision to help a LOT of people by leading Tantra retreats. I could see her inspiration…and I could also see her frustration with not having the next steps to see her Vision come to life.

First we uncovered what a LOT really meant (in numbers of people and dollars) and I supported her to feel what it would be like to have this dream come true. And she opened and then opened some more. It was like witnessing a flower blooming.

And then I shared with her that we had a step-by-step system to help her earn tens of thousands of dollars leading her retreats…and she opened even more. By the time we were done with the conversation, she was in tears of joy at the excitement of what was possible for her and for her clients to come. By the end of the weekend, she said “Yes” to herself by signing up for the programs that will help her achieve this dream.

It’s conversations like these that remind me why I love selling. Yes, I really said “I love selling.” Because when I have a Heartselling™ conversation with a potential client, I know her life will never be the same. She will see something is possible that she had previously missed, or worse…even felt resigned to never being able to have. It’s about opening her up to deeper parts of herself and having her say “Yes” to what her higher self wants for her.

Do you see how the energy of a Heartselling™ conversation is so different from “closing a sale?”

This is what makes it so powerful and has you become a magnet for the perfect clients.

The next time you are having a conversation with a potential client, remember you’re there to Open them up and notice how different that feels. I bet you’ll be so pleasantly surprised at how easy it is to help them say “Yes” to your services and to say “Yes” to themselves.

In next week’s blog post, you’ll hear from a Thriver who does a beautiful job of opening potential clients and how she thinks about it. If you’ve got any reservations about selling, you’re going to love next week’s post.

Would love to read your comments below.

It was 2003, when I first started my coaching and acupuncture practice...before Jesse and I started Thrive Academy.

I'm at a local networking event and I’m feeling pretty anxious about getting some new clients because the amount of money I was making wasn't even covering my bills.

I start talking to a woman who asks me what I do. I tell her I’m a licensed acupuncturist and she starts “leaning in." (You know that feeling when someone seems genuinely interested?)

Then she asks me, “How much do you charge?”

And everything comes to a screeching halt...

I sort of stand there like a deer caught in the headlights and then blurt out, “$60/session.”

I can tell she senses my awkwardness and just like that, it's all over...

No more leaning in and the connection we had begun to build is instantly gone.

She asks for my business card and hands me hers and then she walks away and, of course, I never hear from her again.

If you’re a coach or holistic practitioner and you’ve ever gone to a networking event, I bet this has happened to you at least once or twice.

After so many years of trial and error in our own businesses, Jesse and I have since taught over 25,000 coaches and practitioners how to gracefully transition from the potential of a lost client into an opportunity for a loyal client.

First of all, you should know that when this happens it’s actually a REALLY good sign. It’s likely they’re a good potential new client and interested in what you have to offer them. But if you handle the conversation poorly, you’ll lose them.

What’s the solution?

#1 Look for the Match

At the Client Attraction Summit we teach our signature system called, Heartselling™, which allows you to have an authentic conversation with a potential client that has them asking to work with you, rather than “hard-selling” them into a “yes”.

Taking the time to find out what they’re looking for is key to this successful approach. But when they ask, “How much do you charge?” before you’ve had the chance to see if you’re really a match, it can be awkward.

They don’t have all the information they need to make a decision…and you don’t want them making their decision solely on price.

The problem is that if you answer the question right away there isn’t any context for them to hear an answer that makes sense to their needs.

This is especially true for businesses that provide several offers or options for their services.

You have no basis for an answer and the potential client has no basis to make a decision.

If the person is just bargain shopping they’re not going to be a good client for you anyway, right?

However, this doesn’t mean the person CAN’T be a good client.

But if you answer their question about price right away, you may never know.

#2 Here’s how to go from lost client to loyal client

When you get this question too early in the conversation, here is what you can say: “It depends. I find that different people require different levels of support, so I’d like to discover a little bit more about what you’re looking for, so I can make the best recommendation.”

And then you schedule a free or low-cost consultation with them in which you can talk with them more deeply about what they’re looking for, where they are now and what’s missing for them in their life (or business or whatever is relevant to the service you provide).

You then share with them how you can help them, and make a recommendation based on your experience.

This is where the graceful transition from lost client to loyal client comes in.

With this approach you are able to find out if it’s a match for you and this potential client to work together. You’ll have ample time (and their full attention because they’ve committed to a session with you) to explain how you can help them, so that once they hear the price they can make an informed decision – one that is much more likely to be a “YES.”

#3 Now it’s your turn...

Can you see yourself answering a potential client in this way? How does it feel when you say these words?

It might feel awkward or evasive at first, but remember, you are simply opening the door for a more in depth conversation so that you can truly discover whether or not you can help this person.

Here are a few recommended action steps if you’re ready to give this a try...

1. Pick an upcoming networking event and circle it on your calendar

2. Practice saying the answer I’ve provided above out loud until you are completely comfortable with it

3. Role play this scenario with a mentor, buddy coach, or friend

4. As you’re getting ready to attend the event, release any attachment to the outcome. You don’t want to feel anxious or needy before you even walk in the door!

5. Relax and have the intention of being of service

Post a question or comment below to stay in community and share your experiences.

Why You Should Never “Close” Another Sale

Would love to read your comments below.

How to Go From Lost Client to Loyal Client

Post a question or comment below to stay in community and share your experiences.