Over the last week, we've gotten several comments from people who were questioning our integrity AND our math skills. Ouch!
It all began with last week's email, where we shared one of the secrets that is responsible for our clients getting such great results. We shared about the one-month game our clients play between the first and second events of our programs. At the second event, we calculate the results our members got over the month of the game.
To illustrate the power of this game, we shared their results...
But these numbers didn't add up to 100%, people told us. Some accused us of not knowing how to add. Others said we were majorly padding our numbers.
One big thing we appreciate about working with Coaches and Holistic Practitioners, is that we know you'll call us out if we ever stray from our integrity (and also tell us when we are bad at math, LOL).
Do we make mistakes sometimes? Yes.
But in this case, our math was correct, and our integrity intact.
And the results were accurate. Just not written in a way that made sense to some people.
After this hubbub, we realized why this confusion happened.
We broke one of the golden rules of Heartselling...
A rule that is, in many ways, responsible for the millions of dollars we've earned in sales.
This Heartselling Golden Rule is to care more about how your communication is received, than the communication itself.
When ordinary people communicate, they are so much in their own world, they hardly even notice how their communications are being received.
The role of the Heartseller is to, when talking (or when writing, in the case of last week's Ezine), be more aware of how the words are received than the words themselves.
If we had thought more deeply about it, we would have realized that most people assume that whenever percentages are listed, they need to add up to 100%.
We wouldn't have lost anyone if we had changed this (what we wrote in the blog post):
20% made $10,000+
34% made $5,000+
54% made $2,000+
84% made $$$
16% made $0
To this:
20% earned $10,000+ in new sales
14% earned $5,000-$9,999 in new sales
20% earned $2,000-$4,999 in new sales
30% earned $100-$1,999 in new sales
16% earned $0 in new sales
It's amazing how powerful this concept is. This little communication mistake might have completely broken people's trust in us.
Would you like to know what restores trust more than anything?
Instead of sweeping it under the rug and hoping people forget about this miscommunication, we are bringing it out into the light of day.
So, that is our intention in writing this article.
Is there a miscommunication happening in your life?
If so, it might take courage to bring it out into the open... but it will be oh, so worth it!
