August 5, 2015 by Sharla Jacobs

How to Get Great Testimonials

Way back when we were planning for our wedding, we checked out an endless amount of photographers, videographers, florists, caterers, and every other possible type of vendor associated with “The Big Day”.

What really helped me (Sharla) make decisions and often took some vendors out of the running, was testimonials. If a vendor didn’t have them, I almost always eliminated them in my mind.

This was such an important event and I didn’t want to take the risk of using a photographer who couldn’t even show me samples of her work or testimonials from happy clients.

The same is probably true for many of your potential clients. Yet, most coaches and holistic practitioners don’t know how to get great testimonials that make selling your products and programs and enrolling clients a breeze.

Testimonials are an essential part of your promotional materials. Without them, your potential clients are just ‘taking your word for it’ and taking a risk with their time and money.

Testimonials provide “Social Proof” to your potential clients by letting them know that other people have benefited from working with you; so they might benefit too.

The great thing about testimonials is: they can do the selling for you.

Maybe due to the legal constraints of your industry (check with your state board to be sure about legal limitations) you can’t make a bold claim like “I can cure your allergies” or “I’ll eliminate your back pain in just 10 visits.” For example, as an acupuncturist, you can’t claim that you can cure pain. But one of your clients can say “After my first visit, my pain was reduced by 50% and after 10 sessions I am completely pain-free.”

And, if you feel shy at all about tooting your own horn, you can share stories (aka testimonials) of what your clients have received and make a great impression.

Most coaches and holistic practitioners don’t know how to get great testimonials that make selling easy. I decided to share 5 of my favorite tips with you here:

1. Ask

My first tip is: “Ask.” It’s that simple.

When your clients sing your praises after a great appointment, do you ask them for their permission to use their comments as a testimonial? How about after they worked with you for a period of time?

It can be this simple: “I’m working on some new marketing materials about this work we’ve been doing together. Would you be willing to share about the benefits you’ve received from our work together to help other people who are thinking about it discover what they can get from it?”

2. Make it Easy For Them

Recently, I was revamping our program brochure so I used Tip #1 and started asking our clients for updated testimonials. Instead of just asking, I made it easy for each of them by creating a sample for them to edit.

Here is an example of a testimonial I wrote for one of our star clients, PJ Van Hulle, for our Six Figure Speaker Program. Because I know PJ well, I created it using language I thought would fit her and then invited her to edit so it fit her voice.

“I had dreamed of being a trainer for 5 years, but I had no idea how to do it as a business successfully. Then I met Jesse and Sharla and a huge door opened for me. In just 6 months I have created a successful training company AND repaid my investment in the Six Figure Speaker program...earning $52,000 in one weekend seminar. And more importantly, I am showing up for my students and creating miracles in their lives.!" -PJ Van Hulle

She sent it back to me within hours and I added it to the new brochure. Had I asked PJ to write it for me, it might have taken weeks for her to get to it.

3. Use 2 Levels

If your potential clients hear only from your superstar clients, they might feel a little skeptical. But if they also hear from someone who got good or decent results, it makes it much more believable.

For example, we’ve gotten several testimonials from attendees of our Client Attraction Summit whose income quickly surged to 6-figures AND we have testimonials of clients who were thrilled to have made more than $1,000 in one hour.

Do you see how the smaller number makes the results more believable? If all of your testimonials say “In one session, I got X, Y and Z and my life has changed forever,” your potential clients might feel skeptical. Ask yourself, “What seems realistic?” And then ask those clients for testimonials too.

4. Use “Before and After”

Diet products have been using “Before and After” testimonials forever. It gives us a clear picture that “This Stuff Works!”

Here’s a template for you to use:

Before I worked with (YOUR NAME) I had ____ and ____ for ___ years. After ___ sessions/treatments/weeks I no longer have ______ and I feel _________(great/fabulous/better than ever.)

Read before and after examples here.

5. Tell a Great Story

Everyone loves a great story. It’s why we go to the movies, read books and participate in the drama of our own lives. We learn by storytelling in a subtle, yet very effective way. So let your clients’ testimonials tell a story. It creates connection and makes it easy for potential clients to relate.

What can your potential client do now that they couldn’t do before working with you? Pick up their grandchildren? Spend time gardening? Enjoy the sunshine? This emotional connection in your testimonials sells for you PLUS it’s fun to share stories.

Lastly, make sure to get explicit permission from your clients who provide testimonials and I recommend acknowledging them with a thank you card for taking the time to share their story so others may benefit from your work, just like they have.

Now it’s your turn to ask your clients for great testimonials!

Let us know your thoughts in the comment box below.

July 16, 2015 by Sharla Jacobs

Is Your Niche Too Narrow? A Case Study with Allison Rapp

Many years ago, Allison Rapp signed up for a VIP Half-Day with us. It was one of the first VIP Days we had ever done and we were feeling anxious about whether we could deliver enough to and help her reach her goal of making $10,000 each month.

One of our biggest concerns in being able to show her how to build a business that consistently earned $10,000 each month was that her niche was too narrow...

But we were wrong.

Allison learned this the hard way. Fortunately, she experienced a “moment” that created a big shift for her and completely turned her business upside down.

Jesse interviewed Allison for one of our 6-Figure Secrets calls and she is proud member of Thrive Academy’s $10,000 Month Club. She is a very cool person with lots of wisdom and the story of her journey reveals how she went from struggling to easily earning $10,000/month or more, even with a VERY narrow niche.

Read this excerpt from the interview transcript below.

Jesse: Tell us about where you started when you came to Thrive.

Allison: When I first came, I was in a pretty miserable place. I, at that time even, was one of the most experienced Feldenkrais Practitioners in the world. I was a trainer; I traveled all over the place teaching people how to be Feldenkrais Practitioners. But I couldn’t feed my kids without help from my parents.

The truth was that I just didn’t know anything about how to get clients and so I did what most people do, which is I talked about what I did and it was so exciting to me, and I didn’t understand why people were not jumping out of their skin to be able to work with me.

I didn’t know why I didn’t have clients and I didn’t even really understand that I should be looking for help. I just couldn’t even grasp that anybody would be able to help me or that anything that anybody had as a solution would work for me. I mean the idea of making six figures was like, “Are you kidding me?” I’d be happy to earn middle five. It just didn’t make sense that I could do that with my practice.

Jesse: So what changed for you?

Allison: There were a lot of things in the way but I came for the first weekend at the [Client Attraction Summit] and it changed my life. I remember I had this burning question and you didn’t call on me, so I just yelled it out. I wanted to know how I could make it work when I live in a really small town. You put your thumb and your index finger up to your ear and turned to me and said, “You’ve got to get on the phone.”

And my first thought was “Oh yes, right!” I touch my clients, and that’s going to work beyond the phone, okay sure. But what happened for me was that I began to get it, that although what I was learning from you worked to help me build a private practice, that I could help a lot more people if I worked with practitioners.

That was really the turning point for me and I think it came somewhere during the [programs] of that [year]-- like toward the second half and the second half was that first year. All those programs, I spent a year going back and forth [from Nevada City] to the Bay Area.

But in that process, that was when I really got it, that I needed to change what I was doing because I really wanted to help more people. And so I did, and that’s what I’m doing now, and I worked mostly on the phone with people. I just finished an online program with 40 practitioners from all over the world.

Jesse: What’s the best part of your success?

Allison: I just feel like this is so important, and it’s so much more than what I was doing when I was working with people in a private practice. I loved it, but in terms of my being able to take what I had to offer into a bigger arena, it was really important to make that jump. So I probably will never forget the day that I got so angry with you when you put your little telephone up to your ear.

Jesse: You have one of the most narrow niches of anyone that I’ve ever worked with. And so people have often asked me at Client Attraction Mastery, if their niche is too narrow and I’ve used you as an example of someone who I DID think your niche was too narrow. I’ve told people that even with this narrow of a niche, you’re still doing better than with no niche at all.

Allison: Absolutely!

Jesse: I’ve been wanting to ask you since I heard that you have had your first $10,000-month, I’m curious if you have stayed with the niche of Feldenkrais Practitioners or if the $10,000 represents you widening that niche?

Allison: The $10,000 represented mainly Feldenkrais people.

Jesse: How many Feldenkrais people are there in the whole world?

Allison: Maybe 6,000.

Jesse: So you’re doing really well just with Feldenkrais Practitioners. And so I just want to stress that point, I think that’s a huge point because so many people worry that their niche is going to be too small and so this just goes to show as long as you could say there’s at least 10,000, there probably would be more but at least 10,000 potential clients that you have in your niche then it might not be too small.

*******************************************

Allison’s Business Today:

Allison mentors hands-on holistic practitioners around the world to make a bigger impact and get paid what they’re worth. She regularly has $10,000 months and is doing what she loves!

Now you have to understand that Allison came to us as someone who brings more than three decades of experience as a hands-on practitioner! It just goes to show you that you can be really gifted, really experienced and really wise...but not be successful without the skills you need to grow your business.

Did you enjoy this post? Please leave a comment and share it with others who might enjoy it too.

Let us know your thoughts in the comment box below.

July 9, 2015 by Sharla Jacobs

How to Deal with the Emotional Trauma from a Business Failure

Have you ever had a big failure in your business?

Maybe you felt embarrassed, scared, unsure of yourself...and it felt so bad you wanted to just crawl under a rock and never come out again?

While Jesse and I had our share of big business failures in the early years, I want to share a story of a big fall with our 4-year old son, Zachary, my mommy trauma and how this relates to your business.

I posted this in Facebook on the 4th of July:

Recovering from Mommy Trauma tonight...

We went to the Scotts Valley 4th of July parade and then the boys and I decided to skate to Sky Park, rather than drive, for the party and fireworks.

Zachary (4) and I take off and we're having a great time. Jesse is on foot and stayed behind with Jacob (7 today) while he skated along.

We turn left onto Blue Bonnet Road and the sidewalk gets a little steep.

Zach and I are holding hands and we pick up speed quickly, but we are able to pretty easily veer off into the dirt right next to the sidewalk.

Jesse sees this and says something about it seeming a little dangerous, but I feel confident--I know we need to be cautious, but know we can just veer off into the dirt whenever needed.

(You have to understand that I'm a really awesome roller skater at the roller rink. And Zach has become quite an awesome inline skater.)

We're holding hands and start skating slowly down the hill again. I'm doing all that I can to maintain a slower speed…

And then the sidewalk suddenly gets REALLY steep...

And then steeper. And now we're racing downhill and there is only the curb on the left and a curb on the right that separates the sidewalk and the landscaping.

We start picking up major speed. Zach cries, "Mommy, I'm scared!"

My heart is racing...but I think we can get through this if we can just keep our skates forward and stay calm until the sidewalk levels out.

Now we are picking up more speed. I keep looking for when the sidewalk will flatten out...or there will be a wide driveway we can turn into.

But at least we are both still heading forward...I feel scared that we're going to have a big crash, but keep doing everything I can to stay present, keep going forward and keep us safe…

Still racing downhill...

Now I've lost control, and I can't figure out what to do to slow us down.

If I use my stoppers, we will go flying forward. If we run into the curb, we are going to eat it big time…

Now I'm scared!

Then Zach loses his balance and suddenly I'm holding him up off the ground with my right hand while we continue to fly downhill.

His skate catches my skate and I trip.

I almost regain control but then he falls into a driveway.

I feel strong momentum as I fall, so I let go of his hand to keep from dragging him on the ground.

I finally catch myself with my right hand, do a half-roll and land on my butt. Then my head hits the ground, the skirt of my dress flies up over my chest and my hat and sunglasses go flying.

I quickly push my skirt back down, get up and skate over to Zach, who is 10 feet away.

He is sitting on his butt with skinned and bloody knees showing through his torn blue baseball socks, that he (thank God) had pulled up over his knees.

"My flag, Mommy!" He is worried about his little American flag he got during the parade.

I grab the flag quickly while people across the street start walking over.

"Are you okay?"

"I think so."

"We saw you hit your head."

"I think I'm okay." I was just worried about my babe.

The flag seems to soothe him.

I remain calm and try to distract him from seeing his bloody knees. We get up to skate slowly (the hill isn't as steep here and that damn curb between the sidewalk and landscaping is finally gone).

From the top of the hill to the fall was a very long 20 seconds…

(You know that moment after the emergency is over and you realize something big just happened?)

We skate another 10 feet and I see a shady walkway to the right. "Let's sit down here and wait for Daddy and Jacob."

We sit on the ground and he sees his bloody knees. He starts crying while he pulls apart one of the rips in his sock.

"I'll buy you a new pair of socks. I'm so sorry, baby. We were going too fast and I didn't know how to slow us down."

We talk about how it hurts while he cries.

Daddy and Jacob arrive and I share briefly about what happened. The car isn't far and I know we've got Arnica, Bacitracin and Band-aids in the glove box.

I suggest Jesse carry Zach to the car.

Fortunately, Band-aids cover up bloody knees. And when you can't see them, they don't hurt as bad.

"I'm so sorry, Zachary!" He gives me a hug and then goes back to Daddy's lap.

We finally end up at the park and Zach says he wants to go home...But it's Jacob's birthday. And I know we can move on and he'll feel better.

"Zachary, I'm so sorry we were going so fast. And I'm so sorry you were so scared and got hurt. Mommy made a big mistake. We will never go down that hill in skates ever again.

Will you forgive me?"

He nods his head yes.

Shortly after eating dinner, I invite Zach to play some games. He says yes and seems to have mostly forgotten about his knees.

The park and the fireworks were great…

Until we were driving home, stuck in post-fireworks traffic on the same street where we fell.

The kids are fine, almost asleep. But my heart starts racing again as I see the sidewalk we raced down. I'm having trouble breathing.

Jesse notices and after a short conversation about what I'm experiencing, he suggests I do some EFT when we get home.

I don't usually do EFT, but the anxiety is really intense. I keep hoping tears will come and release it as we drive home, but they don't. I try shaking and this doesn't help either.

I keep thinking about what I could have done differently. If I had asked Zach to use his stopper, since it's on the back, that might have slowed us down. That's the only thing I could think of.

With my hand on my heart, I quietly tell myself I did the best I could in the moment as we drive home.

We get home and after the kids are asleep, I ask Jesse to teach me how to do EFT again.

After about 20 minutes of talking, tapping and eventually forgiving myself, I feel that I've moved the emotional trauma out of my body.

I realize now that the hardest part was not the fall...that was actually a relief within two seconds of realizing we were okay.

The hardest part was the fear I felt as we were racing downhill at what must have been 20 mph. The lack of control in my body. The danger my little guy was in and the feeling of powerlessness because I couldn't figure out what to do.

I realize my overconfidence worked against me today and put my babe in danger. I feel SO incredibly grateful that we got out with only two skinned knees, a road rash on my hand and a little bump on my head.

No broken bones. No concussion. No stitches.

I'm grateful I have such an amazing and loving husband.
I'm grateful our angels took care of us.
And I'm grateful for the healing and empowerment work that is so readily available.

Writing this story was really therapeutic for me. And then to be witnessed by posting on Facebook and reading the 70+ comments filled with love and support was awesome.

Zachary wasn’t quite ready to get back in his rollerblades the next day. But two days later, he is back in them as if nothing happened!

When Jesse and I looked back at this story, we realized there were several insights into how to deal with emotional trauma from a business failure.

1. Be willing to take risks. While it’s true that my overconfidence got us into trouble, the willingness to take risks is essential to having a successful business.

You don’t always know what you’re getting yourself into and it will sometimes be scary. But when you’re not willing to take risks, you can’t learn and grow.

Zachary and I were just talking about pushing our limits minutes before we turned onto Blue Bonnet Road. Will you sometimes get bloody knees in your business? Yes.

But if your fear of bloody knees keeps you from taking risks, your business will stay limited to where it is now.

2. Ask for support. I’m so grateful I had the wherewithal to realize we needed support and to sit and wait for Jesse to come help us after the accident.

After you fall down, it’s essential to get support. We love witnessing our Thrive Members asking for support in the Thrive Membership Facebook Group because we know that without being supported and loved after a “failure,” it’s much harder to get up again. Human beings are NOT meant to deal with struggle and hardship alone. We need support.

3. Be resilient. My biggest concern was that Zachary wouldn’t want to get back up on his rollerblades again.

Fortunately, children are very resilient and he only needed a day to move through his trepidation.

How can you bounce back just as quickly?

Create a safe environment where you can experiment with new strategies.

If you’re new to strategies like using the free consultation formula, creating your first group program, getting speaking gigs or making offers at a workshop or live event, for example, it will be much easier to bounce back when you’ve got a safe environment.

At the Client Attraction Summit, we call this being “Sexy.”

We tell participants on Day 1 that it’s not going to be a perfect weekend. It’s going to be a Sexy weekend. So instead of saying “I’m so stupid!” when you mess something up you say, “I’m so Sexy!”

Just like Zachary, your willingness to get back up again and have fun is the only way you’ll be successful in the long run.

4. Use tools to deal with any upset. I was so grateful to have EFT (Emotional Freedom Technique) when I realized I still had emotional trauma after the fall.

When you have a failure, it’s essential you fully deal with what happened and allow yourself to recover. Otherwise, you’ll take that failure into the next thing and you can get frozen with fear.

Give yourself permission to take care of yourself, to ask for support, to realize that you’re human and that it is your humanity that will ultimately draw the deepest connection between you and your community. This is how you’ll bounce back quickly from emotional traumas in your business.

Did you enjoy this post? Please leave a comment and share it with others who might enjoy it too.

Let us know your thoughts in the comment box below.

April 8, 2015 by Jesse Koren

Behind-the-Scenes Lessons from our BIG Launch

The past month has been amazing, insane and fulfilling all at the same time.

Nearly 25,000 people opted in to see our video series and attend our webinars.

And we welcomed in new clients from 19 different countries and 5 continents. We are so grateful!

If you followed our launch, we hope the experience was valuable, inspiring and beneficial for you. The comments we received were heart-warming.

And Sharla and I (Jesse) feel so fulfilled by this launch, that we have decided to offer you a HUGE gift that we are preparing for you now... look for an email from us next Thursday about this gift. We think you’ll LOVE it!

Why was this launch so amazing, insane and fulfilling?
Sheesh! We knew this launch was going to be a ride, but we didn’t realize how much of a ride it would be.
Behind the scenes, we learned TONS!

Whether you’re planning to launch your business (someday, maybe) or on the verge of launching something REALLY BIG, we hope you can learn from our experience and not repeat our mistakes.

The Top 5 Lessons from our Launch

1) Plan Your Success and Celebrate (no matter what happens)

It’s embarrassing to admit that in our first years of business, we were so busy “working hard” that we never stopped to plan or celebrate. Can you relate?

We prided ourselves on “flying by the seat of our pants,” LOL! Not so funny for our team...
We used to drive them crazy with our last minute changes and never-ending work ethic.

This time, we knew the launch could get really ugly if we didn’t gather our amazing team together to plan our success and to make sure everyone was on the same page.

We met with our team many times throughout the launch, to stay on the same page.

It was so inspiring to feel that our team was genuinely excited for the Thrive Community to grow, even though the launch meant there would be some long days and late nights approaching for them. We are SO lucky to have such an amazing team.

Yesterday we gathered with our team again to celebrate and acknowledge the great work we did together! While it was our biggest launch ever, we were excited to report it was also our smoothest launch ever. And it was really sweet to see how fulfilled our team was to see our Thrive Community double in size, practically overnight...

One of our Thrive Coaches, Erin Delaney, said it was great to hear so many different accents from all over the world, on our teleseminar we led yesterday.

No matter whether you have a team or not, we encourage you to plan your success and then celebrate (even if it doesn’t feel like a success!) You do this enough times, and you’ll need a big team supporting you.

2) Make Your Commitment BIGGER than your circumstances

We set a launch schedule that was barely attainable under the best of conditions. 6 weeks to create 4 value-packed videos, a webinar, 22 emails, and all web pages, etc.

If you read our last blog post, we were on the brink of disaster, you know that our whole family got sick, including nannies, which threw everything off...

Our #1 commitment is to our boys, so Sharla or I stayed with the boys during the day, and we worked late at night to prepare our content for the videos.

Did you see the amazing videos Sharla released? She recorded them with a burning fever, stopping only to quell coughing fits. You might have been able to hear it in her voice. But Sharla’s spirit shines so brightly, that if you watched the videos, you would hardly know she was sick.

This is because Sharla lives what we teach:

When your commitment is BIGGER than your circumstances, you become magnetic.

The world is starving for people who kick the back door shut, and say “I’m in, no matter what happens and no matter how I feel. I’m in!!!” Nothing was going to stop us. “In sickness or in health, ‘til death do us part.”

Many Coaches and Holistic Practitioners are not magnetic because they never fully commit to their business. Or if they do commit, they are committed, unless X happens. Or, unless they feel Y. Then, they back out. Magic happens when your commitment is BIGGER than your circumstances.

3) Don’t Let One Part of You Sabotage Your Entire Effort

This month, I worked harder than I have in a long time. A part of me LOVED it. I felt like I was in my 20’s again, unstoppable, superhuman, and ready to change the world.

But another part of me was not having it. This part wanted to play and rest and roll around in bed with Sharla, and didn’t give a flying *$#@ about the launch. I shoved this part to the side for weeks... finally, during the last week of the launch, this part of me got super pissed off. And very whiney! And made my lower back ache like crazy.

So I took about 15 minutes to journal with this young part of myself. And it wasn’t until I promised him video games, and spaghetti dinners, and long cuddle sessions with Sharla that he finally backed off…and I felt “normal” again. But I’m telling you, had I not done the journaling, my little guy would have ended up sabotaging the whole launch.

So before launching anything, we recommend you gather your “inner team” together and literally get them all on the same page.

What this means is: journal with the various different parts of yourself. Chances are that you have a part of you that is EXCITED to expand. And another part of you that is scared to expand. And another part of you that wants to work really hard. And another part of you that just wants to rest or play. You can add more parts and invite them into the “part-y”. Name these different parts of you, and let them have a conversation on paper... because one part of you who is not on board, can sabotage the whole thing. And, it pays to get everyone on the same page.

4) Fail Gracefully

“The more you fail, the more you succeed.” You may have heard this before, but how do you let yourself fail? Especially if you’re a perfectionist and often beat yourself up for not being perfect. And how do you fail gracefully?

Well, one thing that’s helped many of our clients is a distinction we introduce at the beginning of the Client Attraction Summit. When you make a mistake (which is inevitable) instead of saying “I’m so stupid” you can just switch the words to “I’m so Sexy!”

Here’s how it works in real life:

During one of our webinars, the slides that we had spent thousands of dollars to design (and Sharla had personally spent at least ten hours working on) did not upload correctly.

With about 700 people on the webinar, it wasn’t a great time to have a big breakdown like this. And she couldn’t say, “Give us about 10 minutes to fix the slides.” So instead of freaking out, Sharla said “I’m so sexy,” (and then explained what “I’m so sexy” really means) and then did the webinar without slides.

During several of the other webinars, the slides continued to get messed up in the uploading process, but Sharla did not let that stop her from staying in her heart and delivering the content we had planned to deliver. Even if she was super sexy in the process.

5) Make Connection with Your People More Important Than Marketing Advice

Sharla got hundreds of beautiful, positive, inspiring comments on her videos... everything from her clothing selection, to her radiance and beauty, to how valuable the content was. But we also got a surprising number of negative comments about one thing: The timeline! People were frustrated they didn’t know how long the video was and couldn’t rewind if they wanted to hear something again.

Many marketing studies state that video engagement is higher when you don’t have timelines. So we initially defended our decision by saying that we didn’t want people to skip through the videos and consume them fast food style... but the frustrated comments kept coming.

So after releasing video 3, we emailed our launch list with a heartfelt letter, sharing that we finally got it... and we were adding the timelines to the videos.

We got MANY emails and comments thanking us. And funny enough, the engagement with our videos actually increased after we added the timelines!

If we had it to do over again, we would have put the timelines in much sooner.

Okay, that sums up five of our biggest lessons. If this was valuable for you, share it with friends. And, leave us a comment and tell us your thoughts.

Let us know what you think in the comment box below.

March 18, 2015 by Jesse Koren

We’ve been on the brink of disaster...

Whew!! What a ride this last month has been.

We are about to do our biggest online launch ever! We have 38 JV Partners who are going to be sending the people on their email lists over to learn some of our hottest tips on attracting clients.

Together, these partners have a collective reach hundreds of thousands of people. It's VERY exciting!

So, we want to do this launch REALLY well, right?

We plan to lead with generosity, share some of our best content and create an amazing relationship with a whole new group of people...of course!

Well, with our event schedule (and two young boys) it was already going to be nearly impossible to pull this launch off.

And then Zachary, our 3 year old, got sick...Really sick. He didn’t want to leave Sharla’s side for 3 days.

Being the amazing mother that Sharla is, she made Zachary our first priority and I stepped in to help create the launch content.

It was still nearly impossible (but still possible) to prevent this launch from being a disaster...

Until Sharla got sick...Really sick. The day before the first video shoot, she had a fever. She took all the Chinese herbs she knew to take to help kick it out, but she woke up still not feeling great.

But being the amazing woman that Sharla is, she stepped into the recording studio with a burning fever, sweating the whole time...

And she still recorded some incredible videos.

As I looked at the footage, I could not even tell that she was sick (besides her sounding just a teeny bit nasally) because her Spirit shines through so brightly.

How does she do this? I wondered.

She practices what we teach, which is to make your commitment bigger than your circumstances.

We’ll send you Sharla’s first video tomorrow.

But before we launch into the launch, we wanted to acknowledge that you may have been on someone’s email list when they launched something.

We have...Many times.

When a launch is done well, it can be inspiring. And, when it’s done poorly, it can really turn me off to someone I had previously really appreciated.

So we’ve committed to doing our launch in this most generous and inspirational way possible.

If you ever launch anything in your business, it’s a great idea to avoid these mistakes.

Mistake #1: Being stingy with your content

Some mentors we worked with long ago taught us to teach only the "what” and the "why it's important”, but not give away any of the how (in any free content). We have decided to buck this trend.

We will pack as much hot content as we can into the three valuable videos in the series, and also on the webinar. Our intention is to give away so much valuable information that you are blown away.

Because of this, we have decided to give away a few of our most prized templates in this launch. Templates that, up until now, we've only shared in our Client Attraction Mastery Program.

We have done this because we wanted to lead with generosity and value. And from a business standpoint, we trust that when our people get a taste of our templates, they’ll want more.

Mistake #2: Making the short-term sales more important than the long-term relationship.

We expect tens of thousands of new people to join our email list in the next two weeks. This means that we get to make a difference in the lives of a small city of people.

Of course we want to make money (we are running a business, after all), but we have consciously decided to put money in the back seat and let our true intention drive us.

Our intention is to equip this new community of Coaches and Holistic Practitioners with the tools, inspiration, and confidence to attract the people who are truly waiting for them.

Because we know that when your people fail, more people suffer.

Mistake #3: Not letting them opt out of the launch list

We know that some people will get clear that the program we will eventually offer is the next logical step to have them attract more clients and make 2015 their best financial year ever.

Others will know that this program is not right for them right now. And they won’t want to get a handful of emails about a program they’ve already decided not to do this year.

Usually, the choice is to:

A. Get a bunch of emails that are no longer relevant or
B: Opt out

But when people opt out, they lose out on all the valuable articles and blog posts we’ll send after the launch is over.

So we’re providing a third option which is to opt out of the launch list, but stay on our regular email list so they can continue to get valuable articles and videos from us.

We hope you join us for our launch and take a front seat as we do our best to inspire you and deliver the best content we can to your inbox.

Let us know what you think in the comment box below.